Phygital

Connect Physical Experiences With Digital Engagement.

Run hyperlocal campaigns across real-world locations with the precision, measurement and intelligence of digital advertising. Oohpoint transforms physical touchpoints into measurable engagement channels.

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Campus network

320+ campuses · 18 cities

Active hotspots

5,000+

Campuses

100+

Cities (future)

50+

Campaign analytics

Live

The gap

Why traditional offline media falls short

Traditional offline advertising delivers visibility — but very little understanding. Brands rely on estimated reach, delayed reporting and limited consumer insights.

Traditional offline

Oohpoint Phygital

Estimated Reach

✓Verified Engagement

Static Placements

✓Interactive Experiences

Broad Targeting

✓Hyperlocal Targeting

Delayed Reports

✓Real-time Analytics

No Attribution

✓Offline-to-Digital Attribution

Passive Exposure

✓Active Consumer Participation

Locations

One platform. Thousands of real-world touchpoints.

Reach consumers across the places where they study, shop, work and spend time.

Campus Network

Connect with verified college students through activations, launches and engagement campaigns.

Retail Network

Drive product discovery and in-store engagement across retail locations.

Cafés & QSRs

Reach consumers in high-dwell environments where attention naturally lasts longer.

Co-working Spaces

Engage young professionals through targeted workplace activations.

Communities & Events

Run localized campaigns in residential communities and live events.

Hyperlocal Zones

Activate consumers around stores, neighbourhoods and high-footfall streets.

Capabilities

Built like digital. Delivered offline.

Hyperlocal Targeting

Launch campaigns around specific colleges, stores, neighbourhoods or cities.

Geo-Verified Engagement

Ensure users are physically present before participation is verified.

Real-Time Campaign Dashboard

Monitor campaign performance live across every location.

Offline-to-Digital Attribution

Measure how offline engagement contributes to digital conversions.

First-Party Consumer Signals

Capture verified preferences, feedback and engagement directly.

Performance Analytics

Optimize using live data instead of post-campaign assumptions.

Campaigns

Campaigns built for real-world engagement

Objective

Campaign

Product Launch

Brand Missions

Product Trial

Smart Sampling

Increase Footfall

Store Visit Campaigns

Build Awareness

Campus Activations

Collect Feedback

Interactive Surveys

Generate Leads

Reward-Based Engagement

Drive App Installs

Location Missions

How it works

Simple. Measurable. Repeatable.

Select Locations→

Launch Campaign→

Consumers Engage→

Location Verified→

Signals Captured→

Real-Time Dashboard→

Optimize Campaign

Measurement

Measure what matters

Verified Participants

Real consumers who completed your campaign.

Average Dwell Time

Time consumers actively spent engaging with your brand.

Completion Rate

Campaign participation from start to finish.

Location Performance

Compare engagement across every location.

Consumer Feedback

Instant opinions, ratings and preferences.

Brand Recall & Intent

Understand how engagement influenced consideration.

Frequently used across

Industries running phygital

RetailFMCGFood & BeverageEdTechFinTechFashionD2CEntertainmentMobility

Next step

Offline doesn't have to be unmeasurable.

Transform real-world locations into high-performing engagement channels with digital precision.

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