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Campus network

Reach College Students Beyond Events.

Reach India's most influential consumer segment through the country's largest phygital campus engagement network. Launch interactive campaigns, recruit campus advocates, drive product discovery and build long-term relationships across campuses.
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Traditional

  • ↓ Festival
  • ↓ Nothing
  • ↓ Nothing
  • ↓ Nothing
  • ↓ Next festival

Oohpoint

  • ↓ Every week
  • ↓ Micro engagement
  • ↓ Product discovery
  • ↓ UGC
  • ↓ Sampling
  • ↓ Internships
  • ↓ Store visits
  • ↓ Insights

Campuses

1,200+

Nationwide coverage

Hotspots

5,000+

Engagement points

Presence

365 days

Always-on

Analytics

Live

Per campus

Brand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand LogoBrand Logo
Partner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner LogoPartner Logo

The campus marketing problem

Brands want Gen Z. But they only meet them a few days a year.

Most campus marketing revolves around annual festivals, fresher's events, one-day activations, poster branding and stall installations. After the event ends, so does the relationship.
✕Annual festivals
✕Fresher's events
✕One-day activations
✕Poster branding
✕Stall installations

Meanwhile brands keep spending on Meta and Google at rising CPMs, while one of the most influential communities remains untapped throughout the year. Campus is not a one-week opportunity — it's a 365-day ecosystem.

Always-on campus marketing

Reach students when influence actually happens.

Oohpoint enables brands to maintain an active presence across campuses throughout the academic year. Students don't stop discovering brands after festivals. Neither should your marketing.

Capabilities

What can brands do on campus?

Run Phygital Campaigns

Interactive brand experiences that connect digital campaigns with real-world participation.

Phygital

Launch Products

Introduce new products to early adopters and collect authentic reactions before scaling nationally.

Launch

Product Sampling

Distribute to targeted student communities and measure participation, feedback and affinity.

Sampling

Campus Creators

Activate student creators to generate authentic UGC and social proof at scale.

UGC

Campus Internships

Recruit and manage campus ambassadors directly through one platform.

Talent

Consumer Research

Collect verified opinions, preferences and product feedback from your target audience.

Research

Drive Store Visits

Increase footfall to nearby cafés, restaurants, retail stores and partner locations.

Footfall

Build First-Party Audiences

Every interaction becomes consented consumer intelligence for future campaigns.

Data

One platform. Multiple outcomes.

The campus engagement loop

Campaign→
Awareness→
Engagement→
Sampling→
UGC→
Insights→
Retargeting→
Store Visits→
Repeat Engagement

Why campus

Why this audience is worth the budget

Tomorrow's Customers

Reach consumers at the beginning of their purchasing journey.

Category Discovery

Students actively explore new brands, products and experiences.

High Social Influence

Campus conversations shape purchasing decisions far beyond the classroom.

Long Customer Lifetime

Acquire consumers early and grow with them.

Targeting

Built for precision.

Filters

City→
College→
Course→
Year→
Gender→
Interests→
Objective→
Audience Size

Flywheel

From campus engagement to business growth.

Campaign→
Verified Participation→
Consumer Insights→
First-Party Data→
Audience Creation→
Meta Retargeting→
Store Visits→
Purchase

Why brands choose Oohpoint

Campus marketing, upgraded

Traditional campus marketing
Oohpoint
Festival only
✓365-day presence
One-time activations
✓Continuous engagement
Manual reporting
✓Live dashboard
Brand visibility
✓Verified participation
Limited feedback
✓First-party consumer insights
No retargeting
✓Meta & Google activation
Difficult to scale
✓Pan-India network

Built for every youth-focused brand

Categories already running campus campaigns

FoodFashionBeautyFintechEntertainmentEdTechGamingConsumer ElectronicsTravelQSR
boAtboAtBlinkitBlinkitBlue TokaiBlue TokaiPlumPlumZomatoZomatoSugarSugarMamaearthMamaearthCREDCREDSwiggySwiggyNykaaNykaaboAtboAtBlinkitBlinkitBlue TokaiBlue TokaiPlumPlumZomatoZomatoSugarSugarMamaearthMamaearthCREDCREDSwiggySwiggyNykaaNykaa

Real-time analytics

Let the dashboard sell

Campaign Reach→
Participation→
Engagement→
Audience Quality→
Campus Heatmap→
Consumer Insights→
Store Visits→
Retargeting Audience→
Conversions

Next step

Your next campus campaign starts here.

Whether you're launching a new product, building awareness, recruiting student creators or driving footfall, Oohpoint helps you stay present where the next generation discovers brands every day.

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